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About Look Lab

Welcome to Look Lab — where dresses are more than just fashion. They’re freedom, self-expression, and a little bit of magic.

Based in the US, Look Lab is a curated space for women who dress with intention. We specialise in vintage-inspired bohemian dresses that carry a soulful blend of softness, individuality, and timeless charm. Our collections are made to move with you — from everyday moments to unforgettable ones.

At Look Lab, we believe in effortless beauty. Each dress is thoughtfully selected not for trends, but for feeling — for how it flows, flatters, and connects with your sense of self. Whether you're strolling through city streets, dancing barefoot at sunset, or simply embracing slow mornings, our pieces are designed to let you be you — boldly, beautifully, and comfortably.

Our name reflects what we’re all about: experimenting with style in a way that feels deeply personal. This is your lab — a space to discover looks that reflect your story, not someone else's idea of fashion.

Rooted in quality, care, and creativity, we’re proud to be part of your journey. Thank you for letting us dress your days — we’re truly honoured to be in your wardrobe.

With warmth,
The Look Lab Team

Our Mission

To inspire self-expression through thoughtfully curated vintage bohemian dresses that celebrate individuality, effortless style, and everyday elegance.

Our Vision

To be the US most beloved destination for women seeking unique, soulful fashion where every dress feels like a story and every customer feels seen.